Okay, we’ve talked about it over and over again, but the financial crisis remains the hot topic at the water cooler–in addition, it’s hard not to mention Wall Street and the real estate market in the same sentence. Like it or not, these two are so interconnected. When the prices of houses go down, the economy follows. Yes, what goes up, must come down…and what goes down, must come up, right?

Some real estate companies are scrambling trying to figure out what to do–and how to recover.

If you ever watch sports…the most helpful play is a time out. Scenario: You’re a coach, and the opposing running back has just run straight through your line and gained 35 yards (that’s a huge play against you for  non-football fans). This might be a good time to call a time out–get your players together and regroup. As they huddle up, use this moment to refocus, inspire, and fix the problem so it doesn’t happen again.

On the next play, the other team tries the same play again (thinking you’re weak)–as expected, your team comes together and stuffs the running back for a loss (translation for non-football fans: they went backwards instead of forwards).

So, my real estate company friends–it’s time to huddle up and refocus. Perhaps you should build with the market instead of trying to overcome and surpass it. If you have buyers, it’s time to encourage them to purchase–they will surely get some deals. They will thank you later.

Without a doubt, clients are a little harder to come by…three to five years ago, they were growing on trees (like money does, right?). Now? Well, we must do more leg work–be persistent–positive–follow all leads. Keep in mind, the person purchasing a small house today, might be looking for a mansion next year (alright, it might take more than a year).

Here’s an interesting interview from AM New York with author and real estate expert Barbara Corcoran. In it, she talks about the current state of the housing market, and emphasizes the idea of buying now.

Check out her latest book, Nextville.

In her book, Barbara Corcoran identifies the top eight trends that are changing where (and how) boomers are retiring.

Barbara Corcoran is one of the country’s most successful entrepreneurs. As a speaker, Barbara brings her front-line experience and infectious energy to every person she meets.

To book speaker Barbara Corcoran or other real estate experts, motivational speakers, business visionaries, contact Eagles Talent Connection via the web at www.EaglesTalent.com or 1-800-345-5607.